How to Make a Successful Presentation

‘There always three speeches, for everyone you actually gave. The one you practiced, the one you gave, and the one you wish you gave’, Dale Carnegie, an American writer and a big name in public speaking development. This implies that a speechification or presentation is a great big deal for each speaker, so this requires thorough preparation. Of course, there exist infinite number of ways how to keep your end up while making presentation or giving a talk, yet the following highlights cast light upon the most effective and practical ones.

Creative idea

Make Your Presentation Brilliant

Make Your Presentation Brilliant

What is the main purpose of your presentation? What key message do you want to deliver to the audience? These and some other similar questions presenter should ask himself before starting working out his or her presentation. Creative idea is one of the starting points to your success in the speechification. For example, if you need to give a talk on quality of education in frame of educational establishment, you should carry the central concept throughout the presentation, covering it under different angles to help the audience better catch the key information.

The idea’s form is also important. It is so-called packaging or an envelope that facilitates and accelerates delivering your key message to the audience. Thereat, the form has to be compatible with the overall agenda of the meeting. Particularly, if your presentation covers the hoc anno skyrocketed increase in your company’s volume of trade, it will not be correct to particularize relevant people. Probably, the audience queers for learning the secrets and the best practices led to such results.


You might call presentation a well-prepared improvisation. On the one hand, preparation needs great care and meticulousness. Information selection and its organization is a key factor here. It is not good idea to face the audience with so much factual information and over elaborate the presentation. First and foremost, you need to analyze the audience according to its desires and expectations. You can even visit your presentation making venue in advance to run through your forthcoming speech. On the other hand, over-organization can interfere with business. Evidently your plan should envisage everything, including unexpected follow-up FAQ part to prevent the audience to maneuver you into an awkward position.


Successful presentation depends on ACA principle (Attention, Comprehension and Acceptance). This means for the presenter that he needs to grab attention of the audience and spell out relevant concepts to ensure that the audience latter supports his ideas. It is rather difficult to draw person’s attention to an issue; however it is more difficult to keep him concentrated on that. Highlight the key point of your presentation and stress on them. Put emphases wisely to grab the audience by your presentation during the entire speechification. The most successful set of  accents or key points may be the following: you start off with a rock candy fact, afterwards you proceed with one more evidence of the merely the same weight, and end up – when the audience doesn’t expect anything – with the most powerful key point.


Psychologists reckon that the most effective period of time for carrying out presentations is daytime – between 3 and 4 p.m. – as people are not fully awake in the morning and are already tired in the evening, giving them hard time to keep track on the presentation course. Modern television has exposed us to the video-like mode of perceiving information. This implies that the presentation should not be dragged out and last for about 20 minutes or so. Keep it short and simple. It is commonly known that time flows differently for both the audience and the presenter; thus, in order not to run away with the material, insert an alarm audio recording to remind you non-intrusively about the time limit for presentations.

Special Effects

There exists an assumption in applied psychology that people are mostly attracted by the events that are stuck out from the dead-level. Tone color, as well as music tempo alterations, stylistic devices and expressive means variations, presenter walking the stage means that changes regarding the presentation content are in progress, making it clear that it is worth paying attention on.

Indeed, the category of presentation is similar to the play genre. Acting out an episode, inviting an honorable person or even celebrity may help the audience turn its attention, take a rest and receive the information more easily.

Visual representation is deemed to be one of the most powerful convincing devices regarding delivering the information via presentation. Similarly, if you give a presentation on some sort of important issue, it is better to distribute your ‘demonstrative evidences’ to the audience to trigger more effective and exciting acquiring the information. However, do not use your visual special effects all together at a time, as the speech deadness might set in again, and all your attempts to prevent the audience from catching flies will be of no effect.


In order to make your ideas presented stuck in minds of the audience you should resort to unusual and impressive decisions. Elaborate the high point shtick examples to choose the most appropriate ones for your presentation. Some professionals recommend conducting brainstorming sessions, while others suggest asking for a child’s assistance. Since children do not have blinders on their mind yet, their potential output may be fascinating.


‘Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand’, Confucius said. Audience implication into the presentation making process is crucial because it will lead to the audience keynote points acceptance and follow up appreciation. How to make your speech trustworthy? Best speakers are always acquainted with a few people in a room, so paying a portion of the attention to them will enliven the turnout. Dialog helps to monitor feedback during presentation. Moreover, do not neglect booklets and hand outs distribution as mementos after your speechification. This will serve as hidden enduring dialog maintenance between you and the audience.


The principle of successful presentation says that if you are technically illiterate, better hold aloof from it. In vast majority of cases you need to use a projection device or a flipchart or just an ordinary blackboard which you use to sketch anything. When using a computer-based presentation, it is very important not to overdose the presentation volume – 15 slides, no more. Meanwhile, some prominent speakers reckon that a computer-based presentation designed by presentation software, including Microsoft Power Point and Apple Keynote app, even accompanied by the presenter, is not able to supersede the live speechification diversified by relevant handouts, FAQ sessions, shticks and so on indefinitely.


Special demands should be placed on the speaker, as his leading role is of top-line importance. Incoherence of speech, twist of the tongue are presenter’s ‘false features’; flow speech, agreeable voice and articulacy usually serve as a token that the skilled speaker is giving his talk now. The speaker may face difficulties answering questions asked by hard nuts that having focused on a minor issue start furiously debate or even beat out something irrelevant. Tolerance, self-control and improvisation will always help you come off with honor. Rooky speakers can record their rehab performance and afterwards discuss its pros and cons with their friends and colleagues.

Correction of mistakes

Upon your presentation it’s time to sum up. Answering a few following questions about the presentation process you will prevent yourself from making the same sort of mistakes. So, did you enjoy the speechification? Were you persuasive, coherent and unobtrusive, honest and sincere? Did you get a feedback from the audience? Will that people keep in mind all the information presented by you? How is your presentation different from the previous ones? Did you focus on the content or just brushed over the key issues?

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