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By Alice Shull

Creativity can be defined as a state of being, a way of meeting the challenges involved in bringing any project to completion. There is a difference acting creatively and being engaged in routine activities. When someone is involved in process of creativity, he must be open and aware of the task at hand. It is believed by many people that it’s impossible to be in creative flow if your thoughts are busy with any kind of problems.

Women and men perform process of creativity in different ways. For instance, women need some time for observing, listening and letting in all that our senses can bring us. This process feeds the spirit of almost each woman. Man, on the other hand, prefer to be absorbed in the process immediately.

Process of creativity involves creative thinking. Creative thinking has many components, and they are classified by many scientists. The main components of creative thinking are orientation (pointing up the problem), preparation (gathering data), analysis (breaking down the relevant material), ideation (piling up alternatives by way of ideas), synthesis (putting the pieces together), evaluation (judging the resulting ideas). This scheme was introduced by Alex Osborn in his book “Applied imagination.”

The fact that the creative process requires discovery of new problem space necessitates that it must be conducted in at least two distinct search spaces: the space of solutions and the space of problems. In other words creative individual must have skills not only for problem solving but also for defining new problem spaces. The most important aspect of the process of searching for new problem spaces has to do with domain knowledge. This knowledge of creative agent plays a key role in their creativity achievements. Domain knowledge helps keep the focus on the relevant aspects of the problem.

Creativity might not be always understood, but it is always valued.


  • A Process For Creativity by William J. Altier
  • Osborn,  Applied Imagination. New York: Charles Scribner.

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